Get to Know us

What are we all about?

What?

The Abstract Idea is a creative design and a marketing agency focused on boosting startups and entrepreneurs. At The Abstract Idea, your ideas are gold, and we consider it our mission to mold them into productive businesses by creating authentic brand identities that help you connect with ideal customers while providing effective marketing solutions resulting in everlasting growth.

Who?

The Abstract Idea is effectively and productively helping gain innovative products and businesses the recognition they deserve. Inspiring inspiration with our craft, we are designers and marketers driven with a passion for growth!

Why?

We are driven to educate new startups and emerging entrepreneurs about the positive impact of well-executed designs as well as marketing on their businesses. By supporting startups and entrepreneurs, we want to drive innovation and induce a healthy competition in the market.

How?

We do this with the application of strategized marketing methods and the design thinking process to cut project risks, increase efficiency, and optimize the results you need to achieve your business goals.

“WITHOUT CRAFTSMANSHIP, INSPIRATION IS A MERE REED SHAKEN IN THE WIND.”

Johannes Brahms

Our Contact

Our Team

Rida Fatima

CEO & Founder

Providing marketing assistance should ensure that customers’ needs are met. This means making the process as easy as possible for them while ensuring that their financial investment is utilized effectively to achieve the results they are looking for. This is the core message of Abstract Idea Marketing. My company is founded on the drive to perform process-friendly projects for clients that guarantee results and efficiency.

I graduated from the University of Calgary with a degree in Communication & Media Studies and Visual Design. In 2017, I began working as a digital marketer for several startups and a charity foundation. While the industry experienced significant growth during this period, the increased demand for digital marketing services and the rapid pace at which marketing solutions were evolving created many gaps that were negatively impacting the success of agencies and their clients.

Due the complexity of the projects and the involvement of multiple stakeholders, marketing efforts were becoming impossible to manage and clients were losing thousands of dollars without having any visibility or understanding what went wrong. It was difficult to communicate effectively with clients, get the right background information needed about their business to create effective solutions, and educate them on the project processes so they would be able to stay on the same page during project development. At the same time, poor internal project management was having detrimental effects on marketing returns for their clients.

Having discovered these gaps, I decided to establish a company devoted to achieving high standards of execution through innovative project processes, customer management systems, automation techniques, and collaborative processes while enabling our clients to actively participate in their marketing effort to ensure long-term sustainable success.

Being a creative myself, I fully realize there is no such thing as cutting corners when it comes to marketing, branding, design, or any other type of creative project. I see so many marketing agencies blindly follow protocols focusing more on their checklists rather than the results for their clients. For them, It’s more about the hours paid rather than the actual background research they need to conduct to get it right. When I founded The Abstract Idea Marketing I knew that if I was going to do marketing I will do it right. And that’s something you can expect while working with us.

I am an innovator at heart and my goal is to develop new standards for digital marketing and creative agencies. Keep an eye out as The Abstract Idea Marketing is set to change the foundation of how marketing and design agencies work.