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Taking your Ideas from Concept to Reality
Welcome to our Toronto-based digital marketing agency! We specialize in creating customized plans to connect your business with your target audience and achieve your desired results. Our services include product development, market research, branding, online and offline advertising, public relations, and content marketing. Let us help you make the right connections and grow your business. Contact us today!
We boost startups & entrepreneurs through the design thinking process and develop them PURPOSEFULLY for long term growth.
We use the design thinking process to optimize your project, minimize risks, determine the most effective marketing solutions and save you time. Our process also helps you gain key insights into your business through the lens of branding and marketing, so you can apply them to grow sustainably.
Our goal is to learn everything we can about you, your business, your challenges and what you are hoping to achieve.
Here, we conduct a situational analysis and gather as much information as possible to structure the scope of the problem.
To solve the problems you face based on research, we develop multiple solutions and vision boards to determine the best options.
Our objective is to design prototypes and samples to help you visualize the product and optimize through your feedback.
Yay! all the finalized designs and solutions are ready. At this stage we publish or launch them as appropriate.
Once the project is finished, we monitor the response from audiences and improve to achieve the desired results.
With The Abstract Idea you can create a credible brand that promises success, optimize your website to increase your visibility, and target your ideal customers through social media and SEO marketing.
Brand | Marketing | Website
The best way to improve is to reflect. Audits can help you reflect, identify and correct discrepancies in your business and provide insight into how to stay competitive.
Brand Strategy | Brand Naming | Brand Story | Brand Identity Kit + Guidelines
The long-term viability of your business depends heavily on strategic branding practices.
Website | Apps | Graphics | Prints | Digital Menus | Packaging
The power of visual design is that it can communicate quickly what would otherwise take hours to explain. Develop powerful communication to increase engagement.
Strategy | Social Media | SEO | Ads | Posters & Banners
Marketing is important for increasing sales and awareness, but ROI only comes from marketing with a clear strategy.
Here at The Abstract Idea, we’re pros at making connections (fun fact: our favorite hobby is Dot-to-Dot). We’ll help you define who your most lucrative target audience is, develop messaging that speaks to them directly, position your product or service as THE can’t-live-without solution, and make it easy for them to engage and buy.
Once we’re able to dig in a little deeper, we’ll create a customized plan of attack that makes sense for your audience, your industry, and your goals. It could be a mix of product development, market research, branding, online and offline advertising, public relations, and content marketing.
The Abstract Idea Marketing’s mission is to create authentic brands, designs and marketing initiatives that generate long-term growth for entrepreneurs, startups, and small businesses. Whether your business idea is big or small, we are dedicated to making it a reality as we are committed to fostering innovation and a healthy marketplace.
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Design thinking is an innovative approach to generating creative ideas that center on the needs of people. You analyze your target users and their problems, develop ideas, visualize solutions, and develop prototypes. You can change the concept after receiving feedback from your customers.
Christian Müller-Roterberg